Written by Quicklook · Oct 2, 2026 · 6 min read · 1,347 words

Google AI Mode: How to Use Merchant Center AI Insights

Use Merchant Center AI performance insights to guide a product-information review, then check your listings against your website.

A simple editorial illustration of a shopping basket beside two matching product cards, with a magnifying glass highlighting a missing material swatch, using no words, letters, logos, screenshots, or real people.

TL;DR

If your Merchant Center account is eligible, use AI performance insights to investigate product details shoppers may be looking for. Verify missing or inconsistent information in your submitted listings and product pages rather than chasing a share-of-voice score.

Picture your holiday catalog review: the photos look good, the promotion is ready, and a product description proudly announces that the item is “perfect for everyday use.” Excellent. But what’s it made of? Will it fit? Does it work with the thing the customer already owns?

The page has enthusiasm. The shopper needs an answer.

That’s the useful lens for Google’s AI shopping report. Before commissioning another batch of polished product copy, look for the ordinary buying questions your catalog still leaves unanswered. They’re less exciting than an AI visibility trophy, but considerably more useful to someone deciding what to buy.

Check whether the report covers your store

On September 16, 2026, Google announced that Merchant Center AI performance insights were available to businesses in Australia, Canada, India, New Zealand, and the U.S. Google described visibility across AI Mode and AI Overviews.

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Google AI Mode: How to Use Merchant Center AI Insights | Quicklook

Build a manual checklist for missing product details

When Google previewed the report on May 27, 2026, it said product-attribute insights could help retailers identify products missing specifications shoppers seek. That’s the purpose I’d prioritize over score watching.

Choose a product from your catalog that you plan to promote, or one that prompts repeated customer questions. Compare its Merchant Center title, description, and attributes with its live product page. Your feed—the product information you send Google—and your website should both give a shopper accurate answers.

Picture a homewares store reviewing a storage basket. Suppose its listing describes the room it would look nice in but leaves out its material and dimensions. The useful correction isn’t more variations of “stylish storage.” It’s the verified information someone needs to decide whether the basket belongs on their shelf.

Use a short worksheet:

Shopper need	What to verify	Where to check
Material	What the item is actually made from	Submitted information and page specifications
Size or fit	Measurements for the exact item or variant	Listing details and the linked product page
Compatibility	Which products or models it genuinely works with	Supported claims in both places

Treat these as inspection prompts, not instructions to add every possible attribute. Include only details that apply to the item and that you can verify.

Customer emails and support questions are useful places to start your own question list. Ask whoever answers them which missing detail they’re tired of explaining.

Google AI Mode: How to Use Merchant Center AI Insights

TL;DR

Check whether the report covers your store

If the work fits, we'll build it.

Google AI Mode: How to Use Merchant Center AI Insights

TL;DR

Check whether the report covers your store

If the work fits, we'll build it.

Read share of voice without mistaking it for sales

Build a manual checklist for missing product details

Fix listing and product-page mismatches first

Consider optional attributes after the core cleanup

Keep a change log instead of rewriting the whole catalog

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