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What changed this month in search, ads, social media, websites, email, and AI — sourced, practical, and written for people running a business.
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Advertising
Before raising TikTok GMV Max spend, check feature access, affiliate commissions, coupons, and what each product leaves after costs.
Oct 12, 2026 · 6 min read
Social media
Considering Meta One Advanced for Reel links? Check access, compare product tags, and measure orders or qualified inquiries before renewing.
Oct 9, 2026 · 7 min read
Email marketing
October email ideas for online stores: choose the right past buyers, protect your margin, and send a useful offer before the Black Friday rush.
Oct 5, 2026 · 7 min read
SEO and local search
Use Merchant Center AI performance insights to guide a product-information review, then check your listings against your website.
Oct 2, 2026 · 6 min read
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