The mix
Search, paid campaigns, content, and local
Pick the channel that matches the audience. Aimed at people already looking, and measured after it runs.
01Search
High-intent queries
Search aimed at people already looking — the queries that match the work, not a keyword list built for volume.
- Queries that match the offer
- Pages search can actually find
- No invented rankings
For the website itself, see website SEO. If the site has to be built first, that is AI web development.
02Paid
Campaigns with a thesis
Paid campaigns with a clear thesis — who we are reaching, why they should care, and what we will stop if they do not.
- A thesis you can argue with
- Spend aimed at intent, not noise
- Cut what does not return
03Content
Worth ranking for
Content worth ranking for — written for the person who will read it, not for a calendar that needs filling.
- Pages that answer a real question
- Copy that states the offer
- Nothing published just to publish
04Local
Presence when it matters
Local presence when the work is nearby — maps, listings, and pages a person in the area can trust. Skip it when the audience is not local.
- Listings that match the business
- Pages for the places you serve
- Only when the audience is local